Industry & Competitive Analysis Essays - Brewing, Microbrewery, Beer

Industry & Competitive Analysis CHIEF ECONOMIC TRAITS OF THE BEER INDUSTRY The market size of the beer industry is incredible. The wholesale volume in the beer industry is approxiametly $13.7 billion. The industry employes almost 40,000 people. The average worker is paid about $18.27 an hour. As you can see, this is a very large industry which provides many jobs to the american workforce. The market consists of many competitors, some being very large and some operating on a very small scale. The competitive rivalry is broken up into three segments, Natiional, Regional , and Microbrewers. National competitors have a wide market coverage and generally a large company. Regional competitors are smaller than National in the fact that they only distribute in certain regions. Microbrewers are the smallest of the three because their size and capacity limit them to only distribute to small geographic areas. The market growth rate of the beer industry is perplexing. In domestic brands, from 1983 to 1984 there has been a decline in consumption of -1.2%. In the imported section there has been an increase of 14.3%. The total industry as a whole declined .7% from 1983 to 1984. As a result of the decline in consumption of beer a similar result in production occurred with a decline of 1.2% The estimated forecast for 1985 will continue along the same trend as did 1984. The long term outlook for the industry is that sales will remain flat for the next 10 to 20 years. There are many companies in the industry. Through the years the industry has slimmed down quite a bit. The National market consists of ten major competitors. The Competitors in this market are Anheuser-Busch, Miller, Stroh, G. Heileman, Adolphs Coors, Pabst, Genesee, C. Schmidt, Falstaff, and Pittsburgh. The National companies have 51 plant locations across the United States. Market share in the Domestic market ranges from a low of .5% to a high of 34%. The Import market consists mainly of ten major brands also. They are Heineken(Netherlands), Molson(Canada), Beck's(Germany), Moosehead(Canada), Labatt(Canada), St. Pauli Girl(Germany), Dos Equis(Mexico), Foster's Lager(Australia), Amstel Light(Netherlands), and Corona(Mexico). These ten brands hold about 87% of the imported market share. The individual companies range in market share from 34% on down. A few regional companies, and many small microbrewers make up the rest of the companies in the industry. The customers for the beer industry are highly diverse. They range from being highly educated to non-educated, and male to female. Income ranges for those who drink beer are also very diverse. Single people drink more beer than Married according to 1983 U.S. beer drinker demographics. College professors are known to be customers also. Due too lack of information in the case the degree of vertical integration among the companies in the industry is not certain. I am certain that a few of the larger companies have gone into producing their own packaging(Cans, Bottles, etc.). This would be a way to cut out some of the power of suppliers if a company were to do this. The ease of entry in the beer industry is segmented among the three market coverage types. In the national market the ease of entry is low. There are many barriers to entry in the national market. Beer is regulated in 50 different ways in the United States. Large capital requirements and distribution networks make it hard to enter the national market. The regional market is a little easier to get into because of fewer regulations due to smaller market coverage. Capital requirements are not as big in the regional market. Local or microbrewers have the fewest barriers to entry. Capital requirements are small compared to that of a national or regional brewer. Microbrewers generally operate in a small geographic area thus reducing many of the regulations faced by national and regional brewers. Product characteristics vary among the markets. In the national market the beer is highly standardized and heavily advertised. The beer is inexpensive. There is some product differentiation in the market with the broad product offerings that the national brewers can give. ex. Light beer, Amber beer, Low Alcohol, And Malt Liquor. Imports are perceived to be better quality: when in fact, they are really not. Because of this perception, Import beer

Free Essays on Teaching of Sign Language

Hearing people have a lot to offer to the deaf when it comes to language, such as the teaching of sign language, proper English, ways to communicate effectively, and much more. What they don’t realize is that deaf people can indeed return the favor. For instance, one could say that the majority of deaf people acquitted their knowledge of sign language from a hearing teacher. There are times where, after being taught, deaf people would give their teachers little cues that allow them to communicate with them more effectively. Helen E. Meador, in her article, tells of several encounters with deaf students. In one of her many experiences, she explains how she learned to sign what she means in order ensure that her students understood what she meant, not what she signed. In one of her classes, for example, she was reading them a book and upon completion, asked them to close their books and to her amazement, they didn’t. When inquiring why they didn’t do as told, one of her students told her that she didn’t say it like she meant it, since her eyebrows weren’t raised. This clearly showed that the deaf not only relied on signs to communicate, but also facial expression. After this incident she learned to use more facial expression to ensure that her students understood what she meant while she communicates with them. In another encounter, Meador learned to be creative with her signing. In one of her reading classes, after completing a short story, she asked the class their opinion of the story. One student replied, â€Å"2-4-8†. Puzzled, Meador asked the student what she meant and the student told her that it simply meant, â€Å"very interesting†. That day, Meador learned to use sign language at a different level. One of the many things Meador learned from the deaf was language tolerance. In one situation a deaf student taught her the visual mode of communication. She tells of a teacher who experienced a communicat... Free Essays on Teaching of Sign Language Free Essays on Teaching of Sign Language Hearing people have a lot to offer to the deaf when it comes to language, such as the teaching of sign language, proper English, ways to communicate effectively, and much more. What they don’t realize is that deaf people can indeed return the favor. For instance, one could say that the majority of deaf people acquitted their knowledge of sign language from a hearing teacher. There are times where, after being taught, deaf people would give their teachers little cues that allow them to communicate with them more effectively. Helen E. Meador, in her article, tells of several encounters with deaf students. In one of her many experiences, she explains how she learned to sign what she means in order ensure that her students understood what she meant, not what she signed. In one of her classes, for example, she was reading them a book and upon completion, asked them to close their books and to her amazement, they didn’t. When inquiring why they didn’t do as told, one of her students told her that she didn’t say it like she meant it, since her eyebrows weren’t raised. This clearly showed that the deaf not only relied on signs to communicate, but also facial expression. After this incident she learned to use more facial expression to ensure that her students understood what she meant while she communicates with them. In another encounter, Meador learned to be creative with her signing. In one of her reading classes, after completing a short story, she asked the class their opinion of the story. One student replied, â€Å"2-4-8†. Puzzled, Meador asked the student what she meant and the student told her that it simply meant, â€Å"very interesting†. That day, Meador learned to use sign language at a different level. One of the many things Meador learned from the deaf was language tolerance. In one situation a deaf student taught her the visual mode of communication. She tells of a teacher who experienced a communicat...